About Us

Christopher Goff

Christopher Goff, the author of Starting Simple, has over 15 years of Sales Operations and Compensation experience including a background in the Healthcare, Software & Technology, and Contract Research industries. He is currently pursuing his MBA from Rasmussen University and holds a Master's degree in Economics from North Carolina State University, and a B.S. in Finance from Catawba College. He is also a Certified Sales Compensation Professional (CSCP), Global Remuneration Professional (GRP), and Certified Compensation Professional (CCP).

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Testimonials

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"This is a great read, short and enlightening for a sales leader thinking about sales compensation and how to drive sales behaviors that are important to the business..."

-Kelly J. Schudy

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"It is clear the author has deep experience in this space. I highly recommend it to other sales leaders, entrepreneurs, and founders."

-Rich

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"Christopher Goff delivers exactly what he promises — and then some. An indispensable guide for executives, sales managers, and development professionals alike, the book breaks down a complicated subject into clear explanations and simple solutions."

-Lauren

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"There are practical lessons that a sales organization of any size can benefit from within these pages. I like how the chapters follow a clear path of emphasizing culture, knowing your math, clarifying the role and responsibilities, alignment of objectives to strategy, and ending with long-term sustainability."

-Ali G.

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